Privacy Policy for Flowers Kennington Orders

Introduction

This Privacy Policy describes how Flowers Kennington collects, uses, and safeguards your personal data when you place an order with us. This policy is relevant to all customers in Kennington and its surrounding districts who interact with Flowers Kennington, whether orders are placed online, over the phone, or in person.

What Data We Collect

Flowers Kennington collects the following categories of personal data necessary to provide our floral delivery and collection services:

• Contact Information: Name, address, phone number, and (where applicable) email address for order communication and delivery purposes.
• Order Details: Products ordered, delivery instructions, occasion (e.g., birthday, sympathy), and any messages to recipients.
• Payment Details: Payment confirmation or transaction reference numbers. (Note: Flowers Kennington does not directly handle or store your full credit or debit card details; these are processed securely by third-party payment processors.)
• Communication Records: Details of enquiries, order confirmations, complaints or feedback you provide via phone, order form, or in-person interactions.
• Usage Data: Technical data such as IP address, order timestamps, browser type, and access logs if using our website.

Lawful Basis for Data Processing

Under the General Data Protection Regulation (GDPR), Flowers Kennington only processes your personal data where there is a lawful basis to do so:

• Contract: The majority of data processing is necessary for entering into and fulfilling a contract — that is, to complete and deliver your order as requested.
• Legal Obligation: We may retain certain records or data to comply with taxation, accounting, or other legal requirements.
• Legitimate Interest: We may process minimal data, such as communication records, to improve our customer service and ensure the effective running of our business, provided these interests do not override your rights.
• Consent: Where we wish to use your information for purposes outside those listed above (such as for marketing), we will always ask for your explicit consent. You may withdraw consent at any time.

How We Use Your Data

Your personal data is used strictly for the following purposes:

• Processing and fulfilling your flower orders
• Communicating order status, updates, or delivery confirmations
• Managing customer relations, including handling enquiries and complaints
• Fulfilling our accounting, tax, and regulatory obligations
• Improving our products and services (using aggregated, anonymised feedback where applicable)

Data Retention

Flowers Kennington only keeps your personal data for as long as necessary for the purposes described above. In general:

• Order information and related communications are retained for up to seven years from the date of your last order, to comply with tax and record-keeping laws.
• If you have provided consent for marketing, we will keep your contact details until you withdraw consent, at which point your details will be removed from our marketing lists.
• Technical usage data is typically retained for no longer than one year, unless required for security or fraud prevention purposes.

After these periods, your data is securely deleted or anonymised.

Data Processors and Sharing

To provide our services, Flowers Kennington may engage selected professionals and businesses as data processors. These include:

• Payment Processors: Reputable third-party companies that securely handle your payments.
• IT and Website Service Providers: Companies that host our website or provide electronic communication facilities.
• Delivery Partners: Local delivery staff or trusted couriers, who only receive information essential to completing the order.

All data processors are subject to contracts requiring them to process personal data per our instructions and only as necessary to provide their services. We ensure they apply appropriate data security measures and do not use your data for their own purposes.

Flowers Kennington will never sell or rent your personal data. Your data may be disclosed to authorities in the case of a legal requirement or to defend a legal claim.

International Data Transfers

Your personal data is stored within the United Kingdom or the European Economic Area (EEA), unless otherwise specified. If, in rare circumstances, we or our service providers transfer your information outside this area, we ensure adequate data protection safeguards are in place as required by GDPR.

Your Rights Under GDPR

As a Flowers Kennington customer, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the data we hold about you.
• Right to Rectification: Request correction of any inaccurate or incomplete data.
• Right to Erasure: Request that we erase your data in certain circumstances (often called the 'right to be forgotten').
• Right to Restrict Processing: Request us to suspend processing, for example, pending correction of your data.
• Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format for transfer to another service provider.
• Right to Object: Object to data processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time.

To exercise any of these rights, please contact us using the details provided on our website or in your order confirmation. We will respond to all legitimate requests within one month, subject to identification and legal requirements.

Data Security

Flowers Kennington takes the security of your personal data seriously. We apply physical, technical, and administrative safeguards to protect your data from unauthorized access, loss, or disclosure. Access to your data is restricted only to individuals who need it to carry out their job responsibilities.

Policy Updates

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or our business processes. We will notify customers of significant changes through appropriate means, and the latest version will always be available on our website.

Contact and Complaints

If you believe your data has not been processed in accordance with this Privacy Policy or if you have queries about your rights, please contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or the relevant supervisory authority in your jurisdiction.

This policy applies to all customers placing orders with Flowers Kennington from Kennington and surrounding districts. Thank you for trusting Flowers Kennington with your personal information.